Articles
Reporting, profiles and fact-checks about virtual and AI influencers: who makes them, how they grow, and which claims hold up.
Fact-check
The Loudest Bark in the Room: Fact-Checking AI Influencer Heidi Hamilton
Heidi Hamilton calls herself the first viral AI model, with 2.5 million followers and half a million dollars earned. We checked those claims against the public record.
Explainer
Who Is the First Generative AI Influencer? (With Pictures)
The best-documented answer is Milla Sofia, whose Instagram account dates to November 2022. How we know, who came before and after, and with pictures.
Chroma Chart
Chroma Chart: Our Editorial and Ranking Principles
How our inaugural watchlist differs from future rankings, what evidence will count, and how independence, scoring and corrections will work.
Feature
The First AI Influencers, and Where They Are Now
Milla Sofia, Aitana López, Emily Pellegrini and the other first generative AI influencers: who got there first, by dates others can check, and where they stand in late 2026.
The Render
The new chart, the influencers we featured, and the AI stories worth reading. Only when there's something to send.